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Jess Hilton

SVP, Client Partnership

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A portfolio account leader for Ansira, Jess champions client success through consistent thought leadership, strategic insight, and measurable activity. Part customer-relationship management (CRM) consultant and part Type A perfectionist, she channels her energy into solving business challenges for an amazing roster of clients. Jess’ passion lies in CRM engagements, where the data drives the journey and customers receive relevant, meaningful communications that connect them to the brand. She has launched loyalty programs across verticals, including hospitality and tourism, restaurant and retail, and healthcare. Jess holds a triple major from Centenary College, and she’s a Six Sigma Master Black Belt.
You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Jess Hilton | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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