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Jennifer Chininis

AVP, Content Marketing

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Once upon a time, Jennifer was a lifestyle magazine editor. The English major held every editorial position imaginable at an award-winning city magazine until she made the leap into digital marketing, communications, and PR for brands, including the Texas foodie favorite Central Market. When presented with the opportunity to launch a new media brand in Dallas, she couldn’t resist, so she got sucked back into news media for another five-year stint. Eventually she landed at Ansira, where she leverages her editorial know-how and customer-first attitude to create winning content strategies for major brands.
12 Reasons Why Your Content Marketing Is Doomed to Fail

By Jennifer Chininis | September 20, 2018

12 Reasons Why Your Content Marketing Is Doomed to Fail

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.

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