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Jared Berger

VP, Client Partnership

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Jared oversees a number of our retail, consumer packaged goods (CPG), and quick-service restaurants (QSR) clients, constantly optimizing how we bring solutions and efficiencies within the category or across verticals to help brands exceed their customers’ expectations. With a passion for how brands engage consumers to make their lives better, he tends to start from a place of “yes,” which often leads to innovative ideas and results. Prior to joining Ansira in 2010, Jared spent most of his career in client services, working with leading brands in the CPG, retail, technology, and QSR categories. In 2015, he and his wife had twins (a boy and a girl so no, they are not identical), which indicates that even in his personal life, he seeks efficiencies and works to deliver on always-changing expectations.
Customer Experience or Human Experience: What’s More Important in Marketing?

By Jared Berger | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

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