VP, Marketing and Product Marketing
By Courtney Acuff | September 17, 2018
What Channel Partners Should Ask Their National Brand
Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.
By Courtney Acuff | June 19, 2018
What GDPR Means for Brands
For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.
By Courtney Acuff | May 22, 2018
4 Proven Brand2Local Marketing Tips
Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.
By Courtney Acuff | May 18, 2018
How Brands Empower Channel Partners to Market Locally
A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.
By Courtney Acuff | November 30, 2017
How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.
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