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Courtney Acuff

VP, Marketing and Product Marketing

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Courtney is charged with commercializing Ansira’s proprietary technology and with crafting, deploying, measuring, and optimizing data-driven marketing, public relations (PR), and customer engagement campaigns. Before joining Ansira, she was VP of product and marketing at ItemMaster, where she was responsible for all marketing initiatives, including delivering ItemMaster’s product solutions into the marketplace. Courtney is a media agency-trained researcher, media planner/buyer, Agile product leader, and experienced marketer with a passion for consumer understanding and emerging technologies. Her professional experience spans 20 years, with roles in traditional and digital agencies, a promotional and advertising company, and a startup.
What Channel Partners Should Ask Their National Brand

By Courtney Acuff | September 17, 2018

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

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What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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4 Proven Brand2Local Marketing Tips

By Courtney Acuff | May 22, 2018

4 Proven Brand2Local Marketing Tips

Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.

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How Brands Empower Channel Partners to Market Locally

By Courtney Acuff | May 18, 2018

How Brands Empower Channel Partners to Market Locally

A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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