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Courtney Acuff

VP, Marketing and Product Marketing

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Courtney is charged with commercializing Ansira’s proprietary technology and with crafting, deploying, measuring, and optimizing data-driven marketing, public relations (PR), and customer engagement campaigns. Before joining Ansira, she was VP of product and marketing at ItemMaster, where she was responsible for all marketing initiatives, including delivering ItemMaster’s product solutions into the marketplace. Courtney is a media agency-trained researcher, media planner/buyer, Agile product leader, and experienced marketer with a passion for consumer understanding and emerging technologies. Her professional experience spans 20 years, with roles in traditional and digital agencies, a promotional and advertising company, and a startup.
Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff | April 12, 2019

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff | March 20, 2019

Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand2local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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The New Role of Tech Channel Partners

By Courtney Acuff | January 20, 2019

The New Role of Tech Channel Partners

As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.

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Want to Boost In-Store Purchases? Get Your Local Listings in Order.

By Courtney Acuff | December 19, 2018

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.

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The Modern Approach to Captivating Customers

By Courtney Acuff | October 9, 2018

The Modern Approach to Captivating Customers

You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.

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How to Solve 6 Common Channel Partner Marketing Challenges

By Courtney Acuff | September 28, 2018

How to Solve 6 Common Channel Partner Marketing Challenges

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

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