VP, Marketing and Product Marketing
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.
By Courtney Acuff | March 20, 2019
Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand2local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
By Courtney Acuff | January 20, 2019
The New Role of Tech Channel Partners
As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.
By Courtney Acuff | December 19, 2018
Want to Boost In-Store Purchases? Get Your Local Listings in Order.
Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.
By Courtney Acuff | October 9, 2018
The Modern Approach to Captivating Customers
You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.
By Courtney Acuff | September 28, 2018
How to Solve 6 Common Channel Partner Marketing Challenges
Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.
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