Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Austin Wright | March 25, 2018
Savvy Retailers Leverage Technology to Influence the Customer Journey
With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.
By Julie Kinzie | March 5, 2018
Why Content Matters in Retail Marketing
Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.
By Courtney Acuff | November 30, 2017
How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.
By Luigi Ferguson | May 6, 2017
Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.
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