Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Courtney Acuff | May 22, 2018
4 Proven Brand2Local Marketing Tips
Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.
By Trae Clevenger | May 21, 2018
How Marketers Can Make Smart Use of Artificial Intelligence
Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.
By Courtney Acuff | May 18, 2018
How Brands Empower Channel Partners to Market Locally
A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.
By Austin Wright | May 17, 2018
4 Ways to Build Brand Power
These brands have followed a road map that takes them from aspiration to action. Here is what you can learn from them.
By Austin Wright | May 15, 2018
How Domino’s Achieved World Pizza Domination
Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.
By Augusta Rizzardini | April 13, 2018
Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?
We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.
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