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4 Proven Brand2Local Marketing Tips

By Courtney Acuff |

4 Proven Brand2Local Marketing Tips

Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.

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How Marketers Can Make Smart Use of Artificial Intelligence

By Trae Clevenger |

How Marketers Can Make Smart Use of Artificial Intelligence

Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.

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How Brands Empower Channel Partners to Market Locally

By Courtney Acuff |

How Brands Empower Channel Partners to Market Locally

A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.

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4 Ways to Build Brand Power

By Austin Wright |

4 Ways to Build Brand Power

These brands have followed a road map that takes them from aspiration to action. Here is what you can learn from them.

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How Domino’s Achieved World Pizza Domination

By Austin Wright |

How Domino’s Achieved World Pizza Domination

Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

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Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

By Augusta Rizzardini |

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

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