Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Jess Hilton | June 28, 2018
You Want the Real Truth About Your Customers? Look at the Transactional Data.
With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.
By Luigi Ferguson | June 26, 2018
Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Rachel Maynard | June 22, 2018
8 Best Practices for Improving the Email User Experience
Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.
By Courtney Acuff | June 19, 2018
What GDPR Means for Brands
For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.
By Luigi Ferguson | June 11, 2018
5 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.
By David Pierpont | June 8, 2018
Can Creative and Data Peacefully Coexist?
As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.
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