Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Logan Flatt | July 25, 2018
Blockchain Startups Offer Promise for the Marketing Industry
Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.
By Ben Brown | July 20, 2018
The Sleeping Ad Giant
With AT&T’s recent acquisition of AppNexus, it appears the tech giant is moving into a strategic position to gain market share — and possibly disrupt the digital ad space.
By Katie Freeman | July 18, 2018
Attribution: A New Mandate for Marketers
In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.
By Trae Clevenger | July 16, 2018
Omnichannel Orchestration: The Gold Standard of Engagement Marketing
Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.
By Sarah Hudnall | July 13, 2018
7 Biggest Mistakes Brands Make With Social Media
Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results.
By Trae Clevenger | July 5, 2018
5 Steps to a Successful Data-Driven Marketing Strategy
When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.
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