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Blockchain Startups Offer Promise for the Marketing Industry

By Logan Flatt |

Blockchain Startups Offer Promise for the Marketing Industry

Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.

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The Sleeping Ad Giant

By Ben Brown |

The Sleeping Ad Giant

With AT&T’s recent acquisition of AppNexus, it appears the tech giant is moving into a strategic position to gain market share — and possibly disrupt the digital ad space.

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Attribution: A New Mandate for Marketers

By Katie Freeman |

Attribution: A New Mandate for Marketers

In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.

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Omnichannel Orchestration: The Gold Standard of Engagement Marketing

By Trae Clevenger |

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.

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7 Biggest Mistakes Brands Make With Social Media

By Sarah Hudnall |

7 Biggest Mistakes Brands Make With Social Media

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. 

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5 Steps to a Successful Data-Driven Marketing Strategy

By Trae Clevenger |

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

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