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An SEO Content Checklist for Mastering Your Marketing Messages

By Luigi Ferguson |

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley |

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.

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Customer Experience or Human Experience: What’s More Important in Marketing?

By Jared Berger |

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

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Content Audit: The Content Marketer’s Best Friend

By Julie Kinzie |

Content Audit: The Content Marketer’s Best Friend

Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.

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3 Different Approaches to Co-op Advertising

By Dan Gower |

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

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Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower |

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

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