Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Trinidad Aguirre | October 30, 2018
The Urgency of Multicultural Marketing
This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection.
By Courtney Acuff | October 9, 2018
The Modern Approach to Captivating Customers
You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.
By Courtney Acuff | September 28, 2018
How to Solve 6 Common Channel Partner Marketing Challenges
Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.
By Jennifer Chininis | September 20, 2018
12 Reasons Why Your Content Marketing Is Doomed to Fail
Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.
By Courtney Acuff | September 17, 2018
What Channel Partners Should Ask Their National Brand
Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.
By Tamara Mullin | September 12, 2018
Is Your Email Marketing Annoying Customers?
Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue.
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