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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff |

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff |

Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand2local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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Why Channel Marketing Requires a Brand2Local Approach

By Adam Vandermyde |

Why Channel Marketing Requires a Brand2Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

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The New Role of Tech Channel Partners

By Courtney Acuff |

The New Role of Tech Channel Partners

As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.

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The Benefits of Bots

By Luigi Ferguson |

The Benefits of Bots

Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.

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4 Ways to Better Connect With Hispanic Consumers

By Trinidad Aguirre |

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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