Brands must deliver outstanding experiences at every touchpoint — or risk losing customers forever.
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.
By Courtney Acuff | March 20, 2019
Brand2Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand2local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
By Adam Vandermyde | March 1, 2019
Why Channel Marketing Requires a Brand2Local Approach
Brands that meet the expectations of their channel partners and their customers will win market share.
By Courtney Acuff | January 20, 2019
The New Role of Tech Channel Partners
As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.
By Luigi Ferguson | January 18, 2019
The Benefits of Bots
Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.
By Trinidad Aguirre | January 11, 2019
4 Ways to Better Connect With Hispanic Consumers
Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.
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