Ansira is pleased to announce that Jay Dettling has joined the company as chief executive officer. Laurie MacLaren, who has been CEO since April 2019, will remain on the executive team as chief financial and operations officer.

In his new role, Jay will be responsible for growing Ansira’s business, building the client roster, developing and attracting talent, and expanding the company’s capabilities.

“Jay has a proven track record of driving growth across many organizations as well as creating results for his clients,” says Alan Herrick, operating partner at Advent International and chairman of Ansira’s board of directors. “We are confident in Jay’s leadership and his ability to do the same for Ansira.

“Laurie has made great strides over the past months, and she will now continue her important work as our CFO/COO. We know we have a strong team in place to lead Ansira into the next decade.”

Before joining Ansira, Jay was vice president of global partners at Adobe, where he doubled the partner ecosystem and integrated Marketo and Magento. Before that, he was a managing director at Accenture Interactive, where he was responsible for accelerating the evolution of digital marketing, content, and commerce offerings, taking them to new markets and clients. As president of Acquity Group, Jay expanded its service offerings and launched the company into new markets, ultimately leading to Acquity’s initial public offering in 2012 and its sale to Accenture in 2013.

“It is an immense honor to join Ansira as CEO,” Jay says. “A huge opportunity exists to grow awareness for the specialness that is Ansira — its people, its offerings, and its achievements.

“Ansira has a great set of long-standing clients that serves as a solid foundation to build upon as we add new services to help them grow their businesses through digital marketing and digital transformation. As the industry expands and flourishes, this is an opportune time to showcase our unparalleled customer experience management capabilities and capture the heightened customer demand for digital services that exists today.

“I’m looking forward to working with Laurie and the Ansira leadership team, along with all of Ansira’s employees,” he continues. “I have led many digital teams in my career, but I have never seen the depth in loyalty and channel marketing expertise found within Ansira. I am eager to lead this organization to the next level and to continue to provide superior solutions that make an impact for our clients.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.