Inclusion in a report by the analysts at Forrester is a competitive differentiator, and Ansira has been recognized by Forrester on several fronts. The research firm’s deep-dive reports, which objectively analyze specific technological and marketing capabilities, help decision-makers identify potential third-party partners and leaders.
Here’s how we have been acknowledged:
Through-Channel Marketing Automation (TCMA): In “The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018,” Ansira is named a leader and cited as delivering strong co-op, compliance, and market development fund (MDF) functionality to the TCMA market.
Customer Experience Management: In “The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018,” Ansira is named a strong performer and cited as having a proven track record of growing client relationships into areas like technology strategy, implementation, and customer experience management.
B2B Marketing: In “Now Tech: B2B Marketing Agencies, North America Q1 2019,” Ansira is included in the large established players category, and we are recognized for core capabilities in technology, operations, and martech management; analytics and insights; and campaign design and programming.
Loyalty Marketing: In “Now Tech: Loyalty Marketing, Q4 2018,” Forrester includes Ansira as a loyalty agency.
Media Services: In “Media Agencies, Global Q3 2018,” Forrester recognizes Ansira as a global media agency that integrates media services with data-driven creative execution.
Marketing Resource Management (MRM): In “Vendor Landscape: Marketing Resource Management (October 20, 2017),” Ansira is listed among vendors who offer comprehensive, end-to-end MRM solutions and performance management.
Consumer Insights Capabilities: In “Vendor Landscape: The Consumer Data Ecosystem’s Service Providers (October 10, 2017),” Ansira is listed among vendors that can assist companies seeking to optimize the use of first, second, third, and zero-party data.
Ansira also has been cited in the Forrester report “Artificial Intelligence Will Spark a Real Marketing Renaissance: CMOs Have a New Partner on the Horizon.”
Ansira is proud to be called a leader and strong performer by the world’s leading research and advisory firm — affirming, in our opinion, our commitment to getting the best business results for our clients.