Inclusion in a Forrester report can be competitive differentiator, and Ansira has been recognized in several of them. The renowned research firm’s analyses, which objectively examine specific technological and marketing capabilities, help decision-makers identify potential third-party partners and leaders.
Here’s how we have been acknowledged:
Loyalty Services: In “The Forrester Wave™: Loyalty Service Providers, Q3 2021,” Ansira is Named a Strong Performer and received top scores in machine learning and AI, technology consulting services, customer data management services, service provider and vendor orchestration, performance, and number of members in client programs.
Customer Analytics Service Providers: In “Now Tech: Customer Analytics Service Providers, Q2 2021,” Ansira is named in the Data Integrators segment.
Loyalty Marketing: In “Now Tech: Loyalty Marketing, Q4 2020,” Forrester includes Ansira as a loyalty agency.
Through-Channel Marketing Automation (TCMA): In “The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020,” Ansira is named a leader and received the highest score from Forrester in the current offering category with our Channel Partner Marketing services and platform. In this evaluation, Ansira’s top scores included the Campaign Management, MDF/co-op funds management, and Digital Marketing Execution criteria.
Loyalty Services: In “The Forrester Wave™: Loyalty Service Providers, Q3 2019,” Ansira is named a strong performer and cited as excelling at executing loyalty logistics.
Performance Marketing: In “Performance Marketing Agencies, Global, Q2 2019” Ansira is included among 32 agencies that help marketers target consumers and drive them to convert in digital channels.
B2B Marketing: In “Now Tech: B2B Marketing Agencies, North America Q1 2019,” Ansira is recognized for core capabilities in technology, operations, and martech management; analytics and insights; and campaign design and programming.
Media Services: In “Media Agencies, Global Q3 2018,” Forrester recognizes Ansira as a global media agency that integrates media services with data-driven creative execution.
Customer Experience Management: In “The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018,” Ansira is named a strong performer and cited as having a proven track record of growing client relationships into areas like technology strategy, implementation, and customer experience management.
Marketing Resource Management (MRM): In “Vendor Landscape: Marketing Resource Management (October 20, 2017),” Ansira is listed among vendors who offer comprehensive, end-to-end MRM solutions and performance management.
Consumer Insights Capabilities: In “Vendor Landscape: The Consumer Data Ecosystem’s Service Providers (October 10, 2017),” Ansira is listed among vendors that can assist companies seeking to optimize the use of first, second, third, and zero-party data.
Ansira is proud to be called a leader and strong performer by the world’s leading research and advisory firm — affirming, in our opinion, our commitment to getting the best business results for our clients.