The Forrester Wave™ reports are among the most respected industry benchmarks in the world. Compiled by Forrester’s renowned analysts, “The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018” shows how each provider measures up and helps B2B marketing professionals make the right choice. Ansira is recognized as a leader in the report.
“Ansira is a good fit for customers looking for a deeply skilled consulting and creative team as well as local media-buying expertise,” according to the report.
From web content syndication and online advertising to traditional print and broadcasting, the number of channels and tools that fall under the TCMA category are nearly as vast as marketing itself. Reads the report, “Ansira delivers strong co-op, compliance, and MDF functionality to the TCMA market. It supports local online marketing, media, print on demand, ad builder, and digital/physical asset management.
“As one of the first movers in the category and among the largest vendors, Ansira received good feedback on its functionality across the TCMA platform, with specific strengths in the retail, consumer packaged goods (CPG), and automotive industries.”
“The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018” is available for download on Forrester.com.