We are proud to announce that Ansira has been named a strong performer in “The Forrester Wave™: Loyalty Service Providers, Q3 2019.” This marks our third inclusion in a Forrester Wave since first quarter 2018 and the second time Forrester has recognized our agency for loyalty marketing in the past 12 months.
According to the report, “Ansira excels at executing loyalty logistics.” Our loyalty practice helps brand and local marketers deliver on four loyalty pillars: loyalty beyond the program, customer experience, emotional connections, and local relevance.
“The references we spoke to like Ansira’s analytics chops, ability to uncover insights, and ‘get-it-done’ nature,” reads the report. “This isn’t a surprise given its database operations and analytics focus. They also appreciate Ansira’s level of service and how well it works with other agency partners.”
“Meeting customers’ rising expectations is essential for brands to compete,” says Ansira Chief Strategy Officer Trae Clevenger. “We know Forrester understands that brands must think beyond the loyalty program, delivering the best experience of the brand at every interaction. Ansira’s holistic, experience-centric approach to loyalty design and execution enables clients to become ‘loyalty brands,’ not just brands with a loyalty program.”
“We’d like to congratulate Ansira for this recent recognition,” says CrowdTwist CEO Scott Matthews. “We commend their forward-thinking strategies and look forward to the outstanding work that our combined solutions offer to the loyalty marketplace.”
In 2018, Forrester included Ansira in its customer engagement and through-channel marketing automation (TCMA) Waves, among other reports. And, Ansira was named a Leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020.