The opportunity to be evaluated by Forrester analysts is, in our opinion, a coveted one. The reality of being named a strong performer in a particular niche? That’s even better.
Ansira is named a strong performer in “The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018.” Forrester’s analysts cited Ansira’s proven track record of “growing client relationships into areas like technology strategy and implementation, and customer experience management.”
Inclusion in this industry roundup marks another achievement for Ansira, and we think it reflects our tireless efforts to help national brands best use data-driven marketing strategies to engage channel partners, franchises, dealer networks, and customers at the local level.
The report also states, “Marketers seeking to translate a national brand to local action (e.g., franchises, dealer networks, B2B2C brands) will find Ansira an especially capable partner with a knack for educating and gaining buy-in from local channels. Likewise, early-stage CRM practices that need an adaptable and patient partner will find a good fit with Ansira — as one client told us, Ansira ‘protects us from ourselves, whether we’re about to drop the ball, make a bad decision, or if we’re asleep at the wheel.’”
“The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018” is available for download on Forrester.com.