Marketers rely on a multitude of data providers, partners, and platforms to acquire and activate the correct data. To help marketers select the right customer engagement agencies and marketing database providers for their businesses, Forrester released a report titled “Vendor Landscape: The Consumer Data Ecosystem’s Service Providers (October 10, 2017).”
Ansira is listed among vendors that can assist companies seeking to optimize the use of first, second, third, and zero-party data.
The report provides an overview of the services from organizations in the consumer insights ecosystem. To qualify for inclusion in the report, the vendor’s services must include demonstrating expertise with processing PII-based, first-party data; helping clients identify and acquire external data appropriate to their needs; and demonstrating competence managing and utilizing multiple forms of consumer data.
“Vendor Landscape: The Consumer Data Ecosystem’s Service Providers (October 10, 2017)” is available for download on Forrester.com.