As brands focus on delivering relevant customer experiences, their agency partners’ expertise and media-buying power will continue to play an important role in their marketing strategies.
In an effort to help chief marketing officers (CMOs) and other decision-makers identify the best media agency partners for their brands, Forrester released “Media Agencies, Global Q3 2018.” One of 34 global media agencies described in the report, Ansira is named among “agencies that integrate media services with data-driven creative execution.”
The report also cites Ansira as one of three vendors that are putting “data at the center of integrated creative and media execution, with both analytics and creative strategy as core capabilities.”
This is Ansira’s first time to be recognized by Forrester as a global media agency player. Ansira believes the association illuminates the agency’s commitment to building and strengthening its media services.
“Ansira has assisted brands with marketing execution for 99 years, and we continue to evolve and deepen our media services,” says Gabe Winslow, EVP of media at Ansira. “It’s a distinct honor to be included in this Forrester industry report — and even more so to be recognized for data-driven marketing.”
“Media Agencies, Global Q3 2018” is available for download on Forrester.com.