Ansira is proud to be included by Forrester, a leading global research and advisory firm recent report, in their recent report, “Now Tech: Loyalty Marketing, Q4 2020.” The new report provides an overview of the loyalty marketing landscape and what B2C marketers should look for in a loyalty marketing provider.
Loyalty marketing providers help brands improve their customer relationships through the strategic design, execution, and measurement of loyalty programs and campaigns to retain, reward, and recognize customers. As stated in the report, to take your approach above and beyond the norm and aspire to loyalty company status (rather than just another company with a loyalty program), you need a partner that will empower you to:
- Understand what makes your loyalty customers tick
- Reinvent your loyalty value proposition
- Measure the emotional loyalty of your customers
The report recognizes Ansira in the mid-size loyalty service provider/agency functionality segment, defined as providers that “offer loyalty-specific consulting to help companies conduct market research, develop their loyalty strategies, build and manage programs, measure performance, select execution partners, and offer operational support.”
It’s no longer enough to be a company with a loyalty program. Ansira’s customer experience and loyalty offerings enable brands to treat loyalty like a mission, seeing every customer as a potential evangelist. Supporting our clients’ loyalty journeys across industries including restaurant, automotive, retail, and CPG, we drive their success by prioritizing the experience over program mechanics, providing a single source of truth about customers, and implementing technology that allows for richer interactions.
An independent, global marketing technology and services firm, Ansira designs relevant, persuasive experiences for all the right moments: strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. We arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
To learn more about Ansira’s solutions and how we can help, please contact us today.