As part of its Vendor Selection Matrix™, Research In Action GmbH has recognized Ansira in two reports: “Channel Marketing and Enablement SaaS and Software: The Top Global Vendors 2020” and “Partner Relationship Management (PRM) SaaS and Software: The Top Global Vendors 2020.” The accolades from the German information and communications technology research firm recognize Ansira’s extensive expertise in advising clients on channel marketing strategies and its innovative software platform, Ansira Edge Technology SuiteSM, which support modern channel marketing processes and programs.

“Ansira brings a century of experience in channel marketing and enablement,” says Research In Action GmbH Research Director Peter O’Neill. “It’s one of just a few companies that impressively services both strategies — and now their signature capabilities are supported by a leading-edge software platform. According to our survey, Ansira demonstrates industry excellence in the two categories that are most important to marketing professionals.”

The Vendor Selection Matrix™ analyzed survey results from 1,500 industry business managers to evaluate more than 100 channel marketing vendors globally. Evaluation criteria for survey respondents included corporate vision, innovation, viability, differentiation, breadth of solution offering, market share and growth, customer satisfaction, and value. Ansira ranked sixth among top vendors for channel marketing and enablement SaaS and software and ninth among top vendors for PRM SaaS and software.

“To meet ever-increasing customer expectations, it’s vital to assist brands in delivering consistent, relevant, and profitable experiences,” says Ansira Chief Martech Officer Kelly Jo Sands. “With the services that propelled us to stand out in this report, we can optimize partner relationship management and channel strategies for our clients, helping them strengthen their brand-partner relationships and deliver better overall customer experiences.”

Recently, Ansira received two Best in Class Awards, in the agency and technology categories, from Loyalty360. Earlier this year, Forrester named Ansira a strong performer in “The Forrester Wave™: Loyalty Service Providers, Q3 2019.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.