Ansira is pleased to announce that Rajdeep Endow has joined the company in a newly created role: chief delivery and innovation officer. He’s been charged with scaling Ansira’s delivery capabilities as well as expanding its offerings. Additionally, he will lead the company’s focus on establishing innovative processes and tools, as well as driving innovation on behalf of its clients.

“Rajdeep’s capabilities and understanding of the marketing and technology space, as well as his ability to drive business growth, has yielded proven results, which I have seen firsthand,” Ansira CEO Laurie MacLaren says. “At Ansira, helping our clients evolve their customer experience is our top priority, and Rajdeep’s leadership and experience will set up Ansira for growth in a scalable way.”

Endow joins Ansira after 17 years in leadership roles for Sapient, most recently as managing director at Publicis Sapient, where he led the business for SapientNitro, Razorfish, and Digitas in the Asia Pacific markets. Before that, he led global delivery of services for Sapient, where he was responsible for managing the company’s client work across more than 30 offices and 8,000 people, as well as building and integrating diverse capabilities across marketing, design, and technology.

“I’m really impressed with Ansira’s solution sets for some of the most pressing marketing challenges of today,” Endow says. “As our clients continue to reimagine the customer experience, I’m excited to work with the team to evolve our offerings, capabilities, and approach to further impact their brands and businesses.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.