Daina Middleton, a 30-year veteran of the advertising and marketing industries, will become Ansira’s chief executive officer (CEO) effective October 2, 2017.

“We are excited to welcome Daina to the team,” says Jim Warner, chairman of Ansira’s board of directors. “Her outstanding track record as a marketer, agency leader, and innovator will help drive great results for our clients and the company.”

Middleton, who also ran business marketing at Twitter, served for more than four years as CEO of Performics, a global performance media agency. She also worked for the digital creative agency Moxie and spent 16 years at Hewlett-Packard in a variety of marketing roles. During her career, she has managed teams in 40 counties and has worked with iconic brands such as Nestle, Verizon, The Coca-Cola Company, Microsoft, Bose, Kohl’s, Toyota, and Singapore Airlines.

Most recently, Middleton was a leadership coach working with executives seeking to drive organizational performance and manage change. The author of two books on leadership and business, she also serves as an independent director on the board of Marin Software. She has a bachelor’s degree in technical journalism from Oregon State University.

“I am thrilled to lead such a dedicated, passionate team,” Middleton says. “Ansira’s obsession for driving customer performance and unique skills in channel and local marketing give the organization a clear industry advantage. We are looking forward to continuing to disrupt the data-driven, technology-enabled marketing industry.”