Ansira has acquired the CDK Digital Marketing Business, a division of CDK Global. The agreement to acquire the company was signed on February 18, 2020. CDK Digital Marketing Business – now rebranded to Sincro, an Ansira Company – significantly broadens Ansira’s Local Marketing Activation (LMA) and further increases our presence in the auto vertical.

“The completion of the acquisition of Sincro further amplifies the breadth and depth of Ansira’s local marketing solutions, which is especially important today given the unprecedented change happening at the local level,” says Jay Dettling, chief executive officer, Ansira. “Sincro’s tagline is ‘local marketing, synchronized.’ That really resonates with me as we think about how we will work together to help support our clients. We look forward to a bright future for Sincro as they continue on their accelerated path of product development and services innovation as an Ansira company, sharing our passion for digital marketing technology solutions and services.”

Sincro, formerly CDK Digital Marketing Business, announced its rebranding today, tapping into the company’s roots in innovation and cross-function to inspire the name, while also evoking its commitment to synchronization. Sincro has a world-class technology stack purpose-built to grow brands and drive performance across the entire local digital ecosystem. Its dedicated team is in-synch and aligned against a singular mission of delivering effective digital marketing solutions.

“Our top priority today is to help our customers navigate the impacts of COVID-19 and that immediate focus does not change,” said Jen Cole, president of Sincro. “And we look forward to a strong future together with Ansira, partnering with our customer to deliver in-the-moment marketing that helps dealers maximize lifetime customer value, drive efficiency and performance across digital channels, and promote their brands, their way in their local markets.”

Sincro is equipped with powerful, highly customizable websites and a digital marketing technology platform that work together to improve the customer experience and drive more than 83 million monthly unique visitors across a multi-tiered automotive landscape. In addition to offering solutions for websites, advertising, digital consulting, earned marketing, search engine optimization (SEO), and social product lines, Sincro’s newly refreshed platform delivers an enhanced user experience with new features and improved dealer usability.

Sincro has a team of more than 175 representatives in the field to call on auto dealers in the market, dedicated to responsiveness and a consistent quality of service. Additionally, the company’s footprint in North America and India is focused on service and support around the clock, and expands Ansira’s global presence.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.