Ansira has named Laurie MacLaren chief executive officer. In her previous role as chief financial officer and chief operating officer, she was instrumental in growing and scaling Ansira’s business.
“Ansira is poised for tremendous growth, and Laurie will be responsible for leading the company into its next phase,” says Chris Egan, managing partner of Advent International, the global private equity investor that backs Ansira.
“Laurie has a strong understanding of our company, culture, and opportunities,” says Alan Herrick, Ansira’s board chairman. “That, coupled with her unmatched operational experience, makes Laurie the perfect candidate to lead and scale Ansira.”
MacLaren succeeds Daina Middleton, who will become Ansira’s vice chair and serve as an adviser to the board of directors. “We appreciate Daina’s leadership and her significant contributions to the company,” Herrick says. “In her tenure as CEO, Middleton integrated key acquisitions, evolved the brand positioning, and unified the company’s culture.”
“I’m excited to advise the board and continue to work with our incredible brand-to-local clients,” Middleton says.
Before joining Ansira, MacLaren spent 19 years with Sapient, a digital business transformation marketing and technology consulting company with more than 13,000 employees across North America, Europe, and Asia. During her time at Sapient, she served as the company’s chief operating officer, where she was responsible for all global operations, including financial operations, human resources, and information technology. She also led the integration efforts of Sapient into Publicis Groupe after its acquisition of Sapient in 2015.
Ansira is the only independent marketing technology and services company leading world-class brands to meet rising customer expectations by delivering hyper-local and contextually relevant experiences. Ansira excels at building compelling customer experiences, increasing customer efficacy, and leveraging channel marketing dollars to extend orchestrated brand experiences.
“As the marketing industry continues to go through significant transformation, Ansira’s agility and data-driven approach put us in a great position to help our clients succeed,” MacLaren says. “Ansira is an amazing company with an inspiring legacy of delivering unparalleled results for our customers. I am excited to lead this team of talented and hardworking marketing practitioners.”