Ansira has acquired Local Biz Now (LBN), an all-in-one local digital marketing platform. The acquisition further enhances Ansira’s position as a brand-to-local marketing leader, integrating national and local marketing programs between brands, channel partners, and customers.
With headquarters in Auburn Hills, Michigan, and a satellite office in Los Angeles, LBN will maintain its name brand as an operating division of Ansira. LBN’s management team will remain in place, working alongside Ansira’s leadership to continue growing the business.
A scalable, efficient marketing solution, LBN’s platform removes the complexity of local digital activation for multilocation companies. Its innovative group-search offering enables clients to achieve the highest converting traffic at the lowest cost with location-based targeting across search engines and devices. The LBN platform optimizes budgets at the national, regional, or store level for multilocation brands.
“The acquisition of LBN aligns with Ansira’s growth strategy of pursuing companies that share its vision of being a leading marketing solutions provider,” says Ansira Chief Revenue Officer Andy Arnold. “We see the LBN platform adding substantial value to our long list of multilocation clients who wish to connect to the consumer at a local level.”
“We are pleased to be partnering with such an impressive and growing company,” says LBN Chief Executive Officer Todd Webber. “Ansira’s extensive experience with brands and channel partners provides a strong industry-leading platform from which to best serve clients. Both LBN and Ansira clients will benefit from enhanced capabilities and offerings. This is an exciting time to be joining Ansira, and we look forward to contributing to the company’s bright future.”
“LBN is an excellent addition to Ansira and nicely complements our strategy of helping brands optimize marketing from a national to local level,” says James Warner, Ansira board chairman. “LBN is one of many acquisitions we anticipate over the next few years as we plan to strategically grow the business. We currently provide an industry-leading suite of services, and the addition of LBN not only enhances those offerings, but also supports our vision of being the premier provider of brand-to-local marketing services.”
Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.