Ansira has acquired Defakto, a marketing technology agency that specializes in leveraging the Adobe Experience Cloud to create connected customer experiences. An Adobe Solution Partner with deep Adobe Experience Manager (AEM) expertise, Defakto has created a blended methodology that integrates Adobe-certified developers and product strategists; proven processes; and an industry-first, patent-pending tool that measures, diagnoses, and optimizes AEM implementations.

“The acquisition of Defakto solidifies Ansira’s position as a leader for marketing technology solutions,” says Ansira CEO Daina Middleton. “Their deep knowledge of customer experience, marketing technology platforms, and digital transformation will enrich our service offerings and help provide a holistic brand-to-local solution. We look forward to having Defakto as a part of Ansira.”

Headquartered in Dallas, Defakto offers an unmatched combination of strategic consulting, customer experience design, technology enablement, and implementation of key marketing technology platforms — including Adobe Experience Cloud, Magento, Marketo, Salesforce, Oracle Eloqua, and others — to deliver authentic experiences that connect with today’s empowered customer.

Gilbert Salazar, Defakto’s founder and president, joins Ansira’s senior leadership team and will focus on leading and expanding its Adobe practice.

“I have known Gilbert and his team for many years, and I have admired the business they have built,”says Kelly Jo Sands, chief CRM and martech officer at Ansira. “With the acquisition of Defakto, we strengthen our Adobe Experience Manager capabilities, enabling Ansira to enhance our client solutions.” 

“We are excited about the combined service offering of the two groups,” Salazar says. “Our clients will continue to benefit from Defakto’s expertise but will now be able to tap into a full suite of additional services offered by Ansira. The partnership will also continue to expand and strengthen our relationship with Adobe.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.