Ansira has acquired BrightWave, a leading email and eCRM company in the United States. Named a best place to work in Atlanta by the Atlanta Business Chronicle, BrightWave and its approximately 70 employees will expand Ansira’s presence in Atlanta and further enhance Ansira’s customer-relationship management (CRM) and loyalty marketing capabilities.

Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave works with an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing platforms such as Cordial, Emarsys, and Movable Ink. BrightWave also is the creator of EiQ: the intelligent email gathering, an event that focuses on innovation and business impact.

“We’re thrilled to integrate BrightWave’s category leadership, skills, and experience — and its many impressive marketing strategists — into our team at Ansira,” says Kelly Jo Sands, chief CRM and martech officer at Ansira. “Innovation in email and eCRM helps us empower our clients to deliver exceptional customer experiences.”

BrightWave’s current service offerings include industry-leading, end-to-end email marketing capabilities, with a strong emphasis on strategy, creative, and inbox innovation, as well as campaign management, cross-channel marketing, and relationship enablement and orchestration.

“Ansira has a long history of leveraging cutting-edge marketing technology to deliver results for its clients. BrightWave shares this approach and looks forward to joining a forward-looking, data-centric company that will offer our clients the opportunity to enhance their programs and better serve consumers,” says Simms Jenkins, founder and CEO of BrightWave.

“BrightWave and Ansira complement each other well, and we look forward to offering our clients additional services and the ability to scale our operations more quickly and efficiently,” says Raj Choudhury, president of BrightWave.

“With the added value of BrightWave’s capabilities and talent pool, Ansira has cemented its position as a leader in helping brands deliver outstanding experiences in the brand-to-local ecosystem,” says Daina Middleton, CEO of Ansira.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.