Ansira has acquired Brand Protection Agency (BPA), a software-as-a-service (SaaS)-based platform that provides manufacturers and brands with the ability to monitor, manage, and communicate with their online reseller channels. BPA’s platform has 200-plus brands, 39,000-plus resellers, and 200,000-plus products on it today. BPA’s management team will remain in place and will work with Ansira’s leadership team to continue growing the business.
“The acquisition of BPA is a very exciting one for Ansira, as it enhances our through-channel marketing automation (TCMA) capabilities,” says Adam Vandermyde, EVP of TCMA services. “It also enables us to bolster our digital and compliance monitoring offering, thus providing even more value to our clients at a local level.
“I look forward to working closely with BPA CEO Jeff Borden, CTO Campbell Landen, and the rest of the BPA team as we begin the integration process.”
“I’m very happy that BPA is joining Ansira to leverage our technology and automation,” Borden says. “This will also allow BPA’s current clients to access Ansira’s full suite of trade-promotion offerings to enhance their co-op and compliance programs. We are excited to join such a growing, data-focused company.”
“Our TCMA team is central to Ansira’s local marketing programs, and enhancing our automated monitoring capabilities with deeper insights fills a tremendous need for our clients,” says Ansira CEO Daina Middleton. “Our companies are extremely complementary, and we look forward to having BPA as part of Ansira.”
Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.