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Over the last 18 months, Ansira has focused on expanding and enhancing its capabilities by acquiring three distinct and successful companies.

To help decision makers identify the best loyalty marketing partner for their brands, Forrester released “Now Tech: Loyalty Marketing, Q4 2018.” Ansira is listed as a loyalty agency.

Ansira has acquired Defakto, a marketing technology agency that specializes in leveraging the Adobe Experience Cloud to create connected customer experiences.

Although artificial intelligence (AI) is changing the industry and empowering even more personalized real-time customer experiences, the innovation can’t replace human professionals.

In “Media Agencies, Global Q3 2018,” Ansira is noted for integrating media services with data-driven creative execution.

Ansira has acquired Brand Protection Agency (BPA), a software-as-a-service (SaaS)-based platform that provides manufacturers and brands with the ability to monitor, manage, and communicate with their online reseller channels.

Ansira is cited for strength in retail, consumer packaged goods, and automotive.

The report states that Ansira is “an especially capable partner with a knack for educating and gaining buy-in from local channels.”

CEO Daina Middleton and Chief Martech Officer Kelly Jo Sands have been recognized by MarTechExec for their accomplishments in marketing technology.